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Smoove Xperience Announces Appointment of New Board of Directors

Smoove Xperience Announces Appointment of New Board of Directors

Smoove Xperience Pte Ltd (“SmooveX” or the “Company“), a leading TravelTech company headquartered in Singapore, today announced the appointment of Mr. Goh Eng Kiat, Mr. Roch Low and Mr. Beni Sia as independent directors on the Board of Directors of the Company (“the Board”).

Mr Francis Ong, Chairman of SmooveX, commented, “We are delighted to welcome Mr. Goh, Mr. Low and Mr. Sia to our team. We are confident that the gentlemen’s extensive experience in various fields will help strengthen our core competencies and internal capabilities, and prepare the Company for our next stage of growth.”

Mr. Goh Eng Kiat is the Chief Business Development Officer of SMRT and oversees its international business and business development. He is a Director on the Board of Shenzhen Zona Transportation Group Co. Ltd. Before joining SMRT, Mr. Goh was Executive Director of MSIG Holdings (Asia) Pte Ltd for 9 years and also served on the Board of Sinatay China Life Insurance from 2010 to 2012. Mr. Goh has diverse experience in business development, merger and acquisition, branding, corporate communications, risk management and compliance. Prior to that, he was with Aviva Asia as their Executive Director and has also held various senior positions in Western Digital and Seagate.

Mr. Roch Low possesses more than 35 years of professional experience in a variety of different industries with companies from early start-up phase to maturity stage. He is currently the Co-founder and Managing Director at iDealZ International and Independent Director at China T-Union International Pte Ltd. Mr. Low was previously the CFO of Consistel, Lotus Investment Fund, Behringer Group, and BIL International (listed in SGX and NZSX), as well as senior positions with Thinnovate, Eaton, Hay Management Consulting, Serono, Kone, Sedco and KPMG. He also spends time contributing back to his alma mater National University of Singapore as Vice President of the Board of the NUS Business School Alumni Association.

Mr. Beni Sia has over 20 years of experience in sales and marketing functions across commercial, telecommunications and enterprise sectors in the IT industry, holding regional roles and managing direct, indirect and channel teams. He is currently the Vice President, Southeast Asia and Korea with Veeam, the global leader in backup solutions that deliver Cloud Data Management. Mr. Sia has also held various senior positions in ServiceSource, Broadcom, Brocade, Juniper, Datacraft and Cabletron Systems with regional responsibilities in Asia Pacific.

“I have seen the growth of Smoove Xperience from conceptualisation to actual commercialisation of the platform in a few short months,” said Mr. Goh Eng Kiat. “I am deeply impressed by the team’s vision and ability to plan and execute, especially during these challenging times of COVID-19. So I am pleasantly surprised and deeply honoured to be invited to join the Board. I have no doubt Smoove Xperience is well placed to take advantage of the existing fragmented travel markets between China and Southeast Asia, and build the next unicorn from Singapore.”

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About Smoove Xperience:
Smoove Xperience Pte Ltd is a deep-tech company focused on the travel industry in China and Southeast Asia. Smoove Xperience helps tourists plan and manage their travel for memorable experiences through curated travel guides and user-generated content, itinerary planning tools and local deals and promotions via its AI-powered digital e-companion mobile app. The Company is a member of the Transit Protocol Holdings group of companies, a mobility service platform headquartered in Singapore, with software R&D centres in Wuhan, Moscow and Bali, as well as a Chinese content production team in Changchun. Transit Protocol Holdings is founded by a group of experienced entrepreneurs with over 80 years of experience managing high-tech businesses in Asia Pacific.

For all corporate communications and partnership opportunities, please email us at: corp@smoovex.net

Smoove Xperience (SmooveX) is a free multi-industry lifestyle and mobility platform that lets you plan and manage one-of-a-kind travel experiences via comprehensive travel tools, curated content, local deals and promotions, wireless payment and more in one user-friendly app.