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Smoove Xperience Announces Appointment of Ms Jennifer Chua as New CEO

Smoove Xperience Announces Appointment of Ms Jennifer Chua as New CEO

Smoove Xperience Pte Ltd (“SmooveX” or the “Company”), a leading TravelTech company headquartered in Singapore, today announced the appointment of Ms Jennifer Chua as the new CEO of the Company.

Mr. Francis Ong, Chairman of SmooveX, commented, “On behalf of the Board of Directors and all our staff, I am delighted to welcome Ms Jennifer Chua to our team. Without a doubt, Jennifer’s tremendous experience of over 20 years in the APAC travel industry, covering hotel chain, bed bank, OTA, GDS and travetech, will propel Smoove Xperience forward in our next stage of growth.”

Jennifer Chua is a seasoned travel professional with more than 20 years experience in the travel industry. She started her career in an operational role with Abacus International Singapore in 1997, and has since progressed on to several APAC senior roles with a number of top travel industry players. Jennifer is a self-motivated professional with strong entrepreneurial spirit and her key strengths are in travel partnership and market management. She joins Smoove Xperience from Clicktripz, a travel tech company that builds innovative software solutions to serve the needs of suppliers, publishers, advertisers and travellers, where she held the role of VP, APAC. Prior to that, she held various senior roles with Skyscanner, Hotel.de, Travelocity, Parkroyal Hotels and Resorts, and Amadeus GDS Singapore.

“It was simply ‘love at first sight,’” said Jennifer Chua. “When Francis and Michael shared with me their observations and the analysis of the travel and tourism industry, I was shocked at the high concurrence with my understanding of the market and how their vision of Smoove Xperience can plug the gap in the travel industry. The vision of this travel super app that integrates the traveller’s journey into a single chain on the Company’s platform. I was sold straight away and did not take long to accept the offer to lead the Smoove Xperience team. The Smoove Xperience model is almost exactly how I would have done it if I were to set up my own travel tech company. I could not be any happier.”

As the CEO, Jennifer Chua will provide leadership and domain expertise to lead Smoove Xperience into its next phase of growth and expansion. Her extensive experience in traveltech and the tourism industry will benefit the Company tremendously.


About Smoove Xperience:

Smoove Xperience Pte Ltd is a deep-tech company focused on the travel industry in China and Southeast Asia. Smoove Xperience helps tourists plan and manage their travel for memorable experiences through curated travel guides and user-generated content, itinerary planning tools and local deals and promotions via its AI-powered digital companion mobile app. The Company is a member of the Transit Protocol Holdings group of companies, a mobility service platform headquartered in Singapore, with software R&D centres in Wuhan, Moscow and Bali, as well as a Chinese content production team in Changchun. Transit Protocol Holdings is founded by a group of experienced entrepreneurs with over 80 years of experience managing high-tech businesses in Asia Pacific.

For all corporate communications and partnership opportunities, please email us at corp@smoovex.net.

Smoove Xperience (SmooveX) is a free multi-industry lifestyle and mobility platform that lets you plan and manage one-of-a-kind travel experiences via comprehensive travel tools, curated content, local deals and promotions, wireless payment and more in one user-friendly app.