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Smoove Xperience Announces Appointment of Mr Greg Duffell as New Board Advisor

Smoove Xperience Announces Appointment of Mr Greg Duffell as New Board Advisor

Smoove Xperience Pte Ltd (“SmooveX” or the “Company”), a leading Travel FinTech company headquartered in Singapore, today announced the appointment of Mr Greg Duffell as Board Advisor to the Company (the “Board Advisor”).

Mr Francis Ong, Chairman of SmooveX, is exuberant at convincing Mr Duffell to join the Company, “It is not easy to find someone with similar vision of the travel and tourism industry, and we are truly delighted to have been introduced to Greg and even more pleased to welcome him on board our journey to provide easy ways for people to travel. We are confident that Greg’s extensive experience in the travel industry in the Asia Pacific, the Gulf region and Europe, will provide travel industry thought leadership, operational experience and industry contacts critical to the growth of Smoove Xperience.

Mr Greg Duffell is a seasoned professional and well-respected executive in the travel industry, accumulating almost 30 years of experience in the industry. He has held various top executive roles with key players in the travel industry, including the CEO of Pacific Asia Travel Association (PATA), Regional Managing Director of Thomas Cook and various senior roles with Emirates Airline Group, Indochine Travel Services, Budget Rent-a-Car etc. Mr Duffell is a serial entrepreneur, having founded in Migo Software in Silicon Valley and an early pioneer in bringing electric vehicles to Asia in the mid-90s, as well as managing a digital animation studio in Hollywood and a teleradiology project for the Middle East! He was also responsible for building the Budget Rent-A-Car operations in the Asia Pacific region, opening, training and supporting over 200 branches in 20 countries, including Japan, Singapore, Thailand, Malaysia, India, and Pacific Islands.

“I have been in the travel industry since the early 80s, and some of the issues that travellers faced today are no smaller than it was ten years ago,” said Mr Duffell. “After the first call with the team, I was so impressed with their vision and what they want to do to improve the user experience when travellers plan and embark on their trips. It was really “love at first sight”, as we share so many common visions and how we view the travel and tourism industry, especially in these trying times during the COVID pandemic. The authenticity and reliability of timely information are more important than ever, as travellers would value safety above everything else. I am extremely delighted to join this visionary team and help them disrupt the rather “old school” travel and tourism industry.”

With Greg Duffell, Smoove Xperience looks forward to benefiting from his vast experience and release further updates to the Smoove Xperience platform and mobile application in the coming months.


About Smoove Xperience:
Smoove Xperience Pte Ltd is a B2C multi-industry lifestyle platform for tourists headquartered in Singapore, with software R&D centres across the region. Smoove Xperience helps tourists plan and manage their travel for memorable experiences through curated travel guides and user-generated contents, itinerary planning tools and local deals and promotions via its AI-powered digital e-companion mobile app. Smoove Xperience is founded by experienced entrepreneurs with over 80 years of experience managing high tech business in the Asia Pacific region.

For all corporate communications and partnership opportunities, please email us at: corp@smoovex.net

Smoove Xperience (SmooveX) is a free multi-industry lifestyle and mobility platform that lets you plan and manage one-of-a-kind travel experiences via comprehensive travel tools, curated content, local deals and promotions, wireless payment and more in one user-friendly app.